The Beginning of the End of Drinking Culture…

Freed from the reins of draconian parental rules, many Oxford students dive headfirst into the city’s nightlife. During my first few weeks, I quickly became acquainted with the ubiquity of alcohol in Oxford culture: drinking with tutors, putting people to bed at 11am after excessive champagne consumption at matriculation, crew dates, and chundering before, during and after events. As a non-drinker myself, I was worried that I would be an outsider navigating this world. Social settings often revolved around alcohol, and I was concerned that abstaining might limit my ability to connect with others. Yet, I found myself intrigued by the evolving attitudes towards drinking and the rising number of students choosing not to partake. This perspective motivated me to explore whether these broader societal shifts are beginning to manifest in Oxford.

Nationally, the cultural shift away from alcohol is undeniable. Between 2011 and 2021, the number of British 16-24-year-olds who had not consumed a single alcoholic beverage in the last year doubled from 19% to 38%. The BBC has even nicknamed Gen Z “generation sensible.” Increasing awareness of the downsides of alcohol consumption—from long-term health effects to the financial cost—is likely a key driver. In Oxford, for example, the average cost of a pint of ale is now £5.42, according to Cherwell, marking a 30% increase from last year. Combined with inflation and the rising cost of living, it’s easy to see why alcohol is losing some appeal for many students.

This trend is beginning to influence life at Oxford. Among college Junior Common Rooms (JCRs), there has been an increasing emphasis on organising non-drinking events and fostering inclusivity for those who prefer to abstain—whether for personal, religious, or health-related reasons. “Sober angels” (brave second-years) are on hand to care for those who’ve had too many cups of bop juice or to provide a safe and alternative atmosphere for those who prefer a sober night. Michaelmas social events at my college ranged from tote bag painting and debate society evenings, to ice skating and hot chocolate nights. Even my friends, who usually enjoy Bridge Thursdays, found themselves pleasantly surprised by these options, discovering that fun doesn’t have to hinge on drinking.

Though policymakers, governments, and perhaps parents might celebrate this “sensible” shift, it has broader implications—not just for students but for businesses as well. The Night Time Industries Association (NTIA) reports that in the past four years, the UK has lost 37% of its nightclubs, equating to about 10 closures per month. Oxford has not been spared: the closure of ATIK was lamented by many, and on December 24,  Kiss Bar also shut its doors. With fewer venues available, Oxford’s nightlife increasingly leaves much to be desired.

So, are young people becoming more “sensible”? Is this trend here to stay, or will it reverse as societal pressures and norms shift? While the national trend seems clear, Oxford students appear to be navigating a unique balance—still deeply immersed in traditions where alcohol plays a central role, yet slowly embracing a broader culture of moderation and inclusivity. For me, as a non-drinker, these changes have made socialising at Oxford more welcoming and diverse. They suggest that future traditions at the university might evolve to place less emphasis on alcohol, paving the way for a broader culture where inclusivity and varied social experiences become standard. Perhaps, the future holds a redefinition of what it means to socialise and celebrate at university. For now, the pint glass is only half full.